Networking 411

You know you need to meet people--or network--to grow you business launch your career, find a job...you get the picture. Here are eight simple tips to get you started. 

1.     Spend some time at the registration table when you first get to an event. Scan the nametags to see who will be there. Make a note of a few people you’d like to meet.

2.     You’d be surprised how many people forget this simple tip: Make sure your business cards are handy so you can easily give one out when asked. If you wear something with pockets, you can reach your cards easily. I keep mine in the right pocket and put cards I’ve received in the left. That way I don’t accidentally hand someone the wrong card!

3.     When you collect a business card, jot a quick note on the back to remind yourself what you talked about with the card’s owner. Do this right after the conversation ends. Or make it part of your conversation: “I’m making myself a note to send you Marsha’s phone number…”

4.     Networking is a solo operation. Attend networking events by yourself so you’re free to move around the room. If you do attend with a colleague, agree to divide and conquer. Sit at different tables and circulate independently.  Remember—you came to meet new people, not socialize with someone you see every day.

5.     Ask a question, and really listen to the answer. Your goal is to learn about someone’s company and her needs. And if you really listen, you’ll learn what’s important to her and what her passions are.

6.     Networking is not the time for a hard sell. It’s good to be remembered, but not if you’re remembered as the most aggressive person in the room.

7.     Follow Up. A simple “it was nice to meet you” email is nice, but a handwritten note enclosing another business card is memorable. Just write a few lines, and invite your new contact to call if you can be of any help.

8.     Keep your new contact in mind when you come across information she can use.  Send an article or link by email, or better yet, send a real stamped letter and enclose the article or sample. Remember, your goal is to become a valued resource.